E3 officially starts tomorrow, June 10th, 2017 with the EA Press conference at 12 noon, PST. EA over the past couple years has pulled further, and further out of the E3 show floor, while still retaining their presence with a conference. With that said, EA has a lot to prove this year, especially compared to what they presented at E3 last year, which was one of the more boring of the conferences with a distinct lack of games being showcased. While it is obvious that their EA Sports aspect will be a major contribution to the show, and an important one due to all the sports fans who watch specifically for news on those new games, it needs to be more succinct and less self indulgent (though that is wishful thinking.)
Star Wars games is obviously a major part of their business model these days, thanks to their deal with Disney. That being said, the presentations of these games need to be much better than in previous years, especially the "showing" they had last year. There is one simple rule when considering what to present on stage concerning Star Wars games. Simply, if you do not have any actual gameplay to show, please, do not show as studio montage of people sitting in front of desks, or people playing jedi in an office somewhere, show nothing. Mention the game, and that it exists, but please do not waste everyone's time with your self indulgent "look at us, having fun, but not actually showing anything of substance" presentations. Star Wars Battlefront 2 is most likely going to be a part of the show, and hopefully they will go more in depth to what makes this campaign worth playing. Multiplayer will also get some screen time, hopefully they have the wherewithal to show gameplay on a map other than Hoth or Endor.
Other than showing more details on the recently announced Need For Speed: Payback, most likely a gameplay demo showing a more in depth look into the story. If they keep up the trend of the last two years, they can show off a new indie game they have decided to support. The rest is up in the air to what could actually happen tomorrow. All that I really ask EA, is that you keep the information coming, and do not waste our time with interviews, or documentaries that detract from the pace of your show. Here is hoping that this year you can prove that you are here to win, excite your fans for the future.
See you here after the conference, hype!